Tender, love & care
It’s our mission to delight millions of berry lovers, that is why we travel around the world in search of the very best. It is not by accident that we produce delicious, beautiful and fresh berries, they are the result of a lot of expertise, commitment and tender loving care.
Growing only the finest berries starts with our breeding process. Our experts use natural breeding methods to create unique Driscoll's patented varieties. Of course, the first and most important thing we look for is flavour. We rely on natural cross-pollination techniques to continually improve Driscoll’s berries. We never irradiate or genetically modify our plants.
We naturally breed berry plants to be more resistant to diseases and pests while meeting our quality standards for flavor and appearance. Each year, we study thousands of potential plants to choose the top 1% to farm and sell under the Driscoll’s brand name. It takes five to seven years to produce a seedling that is ready for commercial production. Every season, we flavor-test more than 500 selected varieties from our test plots around the world. Every Driscoll’s berry must be flavorful, attractive, resistant to disease and hardy enough to ship well and arrive fresh at the store.
Every Driscoll’s berry life begins at the nursery. Once a berry variety plant has proven to be successful, the Nursery department makes sure our independent growers receive the right amount of plants at the right time of the year for their berry production. The seedlings are planted and grown in nursery fields, a process that can take several years. After the seedlings are harvested, they are carefully packed and shipped to our coolers, where they are kept chilled so that the plants remain in hibernation.
Berries aren’t produced in a factory; they’re grown outside in a dynamic biological environment. The independent growers' challenge is to work with nature or innovative techniques, using years of experience and know-how to get the very best out of each berry plant.
Planting the berries is a delicate process and the correct timing is critical. The length of the growing season depends upon the berry type, the plant and the climate of each unique growing region.
When you meet the farmers who grow berries for Driscoll’s, you can’t help but be impressed by their skill, experience and dedication to farming. Every person who touches these plants shares a passion for growing only the finest berries.
Hand-picked in the Field
Each morning, our independent farmers pick up their clamshell containers at the cooler, hand-pick the berries in the field and return them to a nearby Driscoll’s cooler that same afternoon.
Inspected for Quality
The berries are then tagged, inspected for quality and immediately placed into refrigeration tunnels to bring them to optimal storage temperature.
Brought to Optimal Temperature
It can take anywhere from 45 minutes to 2½ hours to cool a pallet of Driscoll’s berries from field temperature to a chilly 2ºC.
Arrives Fresh at the Store
We ship our berries as soon as possible after harvest, to make sure they arrive at your store fresh, ripe and delicious