Superior Taste Award

Multiple Driscoll's berry varieties received the prestigious International Taste Award!
At Driscoll’s, we truly believe every berry deserves to taste exceptional. That is why our commitment to excellence and taste begins long before the berry plant is even put in the ground.
Receiving these awards is a reflection of our pursuit of flavour with great-tasting berry varieties. A jury of more than 200 world-class chefs and sommeliers tasted our varieties and granted them with a positive evaluation. More information
Our unique varieties were awarded the highest possible 3-star rating which stands for “Exceptional Products”:
- Driscoll’s® Laurita™ & Driscoll’s® Victoria™ blackberries (2023)
- Driscoll’s® Zara™ strawberries (2023)
- Driscoll’s® Reyna™ raspberries (2023)
The following varieties received the 2-star rating which stands for “Remarkable Products” :
- Driscoll’s® Clara™ & Henrietta™ blackberries (2025 & 2023)
- Driscoll’s® Yazmin™ raspberries (2023)
- Driscoll’s® Rosita™ blueberries (2023)
We are so excited that our naturally bred varieties won Superior Taste Awards. This is a testament to the hard work and dedication of our teams in continually raising the bar on delight. And this is so relevant as taste is the key driver for berry consumption and consumer loyalty.