Driscoll’s new global campaign, Devoted to delicious™, underscores the brand’s passion for flavour, innovation, and excellence.
 

Every decision — from seed to shelf — is guided by a singular focus: delivering the most delicious berries possible, grown responsibly and shared with joy.
 

“Devoted to delicious” for us, it’s far more than a slogan. It’s a promise. It speaks to the care we take at every step of the journey — from the fields where our berries grow, to the tables where they’re enjoyed.

Devoted to delicious™ was successfully launched around the streets of London in 2024, as bright billboards, posters, and digital screens lit up the city, transforming everyday spaces into vibrant showcases of flavour - reaching over 11.3 million impressions.
 

Highlights included the UK’s first interactive vending billboard, delighting passersby with 2,000 punnets of berries, and a branded sampling bike delivering 18,000 joyful bites across iconic London locations like Borough Market, Hyde Park, and Greenwich.
 

To celebrate the official UK launch, Driscoll’s hosted an exclusive dinner at Apricity Mayfair, where guests savoured a bespoke four-course menu by chef Chantelle Nicholson, with each dish spotlighting a different berry from the Driscoll’s range to celebrate its unique flavour.

Following the successful launch in London last year, the Devoted to delicious™ began its new chapter in spring 2025 as Leidenschaft für Lecker in Berlin.
 

The campaign reached more than 7 million consumers through social media, out-of-home placements, and direct interaction at key hotspots!
 

The celebration of the Driscoll’s brand in Germany, began with a Berry Supper Club in Munich hosted by Bella Levedag — a chef and art historian known for blending storytelling with seasonal ingredients. Held at Der Raum, the evening celebrated flavour, artistry, and the essence of Devoted to delicious™ in a uniquely German context.
 

The city lit up with 835 vibrant billboards, and the iconic Driscoll’s sampling bike made its way through buzzing hotspots like Mauerpark, Alexanderplatz, and Potsdamer Platz, handing out 3,500 berry samples over five days.